Onboarding
Onboarding, built from scratch
Built a full onboarding program from scratch: e-learning, coaching, mentoring, tool setup, and helped hire a full-time sales enablement manager.
Onboarding Coaching Playbook
Fractional Sales Enablement for B2B SaaS
From scattered sales habits to a playbook your team will follow.
You just raised. You’re about to hire. But is your sales team ready?
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Your playbook exists. But can you tell the last time a rep used it?
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How many months of salary does it take before your next hire closes their first deal?
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Are you sure your team is selling your product — or three different versions of it?
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The last rep who underperformed: did you know why, or did you find out too late?
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Are your reps selling the way the best SaaS teams sell in 2026?
What happens when you give your sales playbook a makeover?
Because the best strategy only works if your team applies it.
You have a playbook… but it’s not adopted by the reps.
The team follows the playbook. Because they co-build it, they trust it.
Reps try their best, but everyone is doing things their own way.
Messaging clicks across calls, emails, and demos.
New hires take +6 months to start generating revenue.
New hires get confident, fast. They have a clear path to revenue.
Managers give the same feedback over and over.
Managers coach less, focus on deal reviews.
Coaching sessions feel good… but don’t change much.
Sales feels consistent, under control, and forecastable.
"I don't just build Sales Playbooks.
I make sure your sales team adopts them"
Meet me
I’m Carla,
Sales enablement consultant, playbook fixer, coach, and your team’s favorite new ally.
I work with SaaS sales teams to stop losing deals they should have won… just because the process wasn’t followed.
My approach:
- We co-build (or co-rebuild) a clear, usable, zero-fluff sales playbook.
- The team helps shape it, so they actually use it.
- We make it fun: quizzes, challenges, short videos, contests, and more.
Because playbooks should be lived, not stored.
Prefer to learn by watching? Follow my YouTube channel
The results
What happens after
we work together
From cleanup to close, these are the kind of outcomes you can expect.
Coaching
Coaching that moved the number
Set up a competency matrix and ran weekly group coaching for two months to fix a few bad habits. The team closed 20% more deals.
Playbook & process
Turned chaos into clarity
Took 20 years of legacy docs and turned them into one clear sales process, adapted per team (sales, channel, CS) and integrated in Salesforce.
Upmarket strategy
Made enterprise shift real
Wrote the playbook for a mid-market to enterprise move, then coached the team daily for a month until selling the new way became normal.
GTM from scratch
Zero to first deals
Built positioning, strategy, and sales process right after their fundraise. First deals closed in 30 days.
Discover the programs
Because knowing what to do isn’t
the same as doing it
We turn knowledge into results.
Pimp My Playbook
9 weeks to turn your old sales playbook into your sales team’s favorite tool
- Faster adoption by sales reps
- Consistent messaging across calls & emails
On demand Enablement
Senior sales enablement on tap, exactly when and where your team needs it
- Expert enablement without a full-time hire
- Move fast on launches, ramps, and one-off fixes
Should you hire a Sales Enablement Manager?
Probably, yes. But hiring one takes months, and your team keeps guessing while the seat is empty.
While you search for the right one
Good enablement managers are rare and slow to find. I build the playbook, the onboarding and the coaching cadence now, so your future hire walks into a working system instead of a blank page.
Before you commit to a permanent hire
Not sure the workload justifies a permanent hire? You get the full system without the commitment. And if the answer turns out to be yes, you’ll know it from evidence, not from a guess.
Fractional means the work starts now. The hire can come later.
Testimonials
They recommend SellCrafter
Real teams. Real numbers. Real playbooks their reps actually open.
“Carla helped us identify our blockers, review our full strategy, launch a second platform, and start signing customers consistently. Even though our solution is highly technical, she instantly understood where the real problems were and what was holding us back”
“Carla helped us structure our go-to-market for a new solution, turn our vision into an action plan, and adapt quickly to early market feedback. She brings great experience and creativity to our campaigns. She’s a trusted partner for our GTM execution”
Alan McNab
CEO, Kaptea
“Carla helped us go from having a different process for every new sale to a clear sales playbook, identify what was preventing us from closing some deals. She also helped us build a successful and repeatable approach with our partners”
Michel Monereau
CEO, Qontrol
12+
Playbooks shipped
< 5 wks
Average AE ramp time
< 3 wks
Average CSMs ramp time
100%
Customers satisfied
Blog
Sales Enablement Blog
Explore proven tactics and no-fluff strategies to transform knowledge into results, straight from our latest blog posts.
Enablement Jul 21
Do You Need a Sales Enablement Manager? A Leader's Decision Guide
I read 100 sales enablement manager job ads. What the role actually covers, the results to expect, and how to decide if you need a full-time hire.
Read post Enablement Jul 21
Fractional Sales Enablement: When It Beats a Full-Time Hire (2026)
Fractional sales enablement gets the playbook, onboarding and coaching cadence built in weeks. Here's when it beats a full-time hire, when it doesn't, and how to inspect it.
Read post Methodology Jul 21
MEDDPICC for SMB SaaS: Does It Actually Fit Your Team?
MEDDPICC was built for enterprise deals. Here is where it breaks on an SMB SaaS motion, and the two-scorecard system that fits shorter cycles instead.
Read postFrequently asked questions
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What kind of training does SellCrafter offer for SaaS teams?
Our training programs are fun, interactive, and directly applied to your current pipeline. They include daily micro-learning to reinforce habits and ensure long-term success. -
How can SellCrafter help improve our sales process?
We co-create tailored sales playbooks with your team, ensuring they are practical and effective. Our programs focus on the 20% of habits that drive 80% of results, making your sales process clear and repeatable. -
Does SellCrafter provide tools to support our sales enablement efforts?
Yes, we offer an integrated application for tracking and analyzing sales calls, along with templates and frameworks to structure your sales process effectively. -
What is a sales playbook, and why does my SaaS team need one?
A sales playbook is a structured guide that outlines your sales process, strategies, and best practices. For SaaS teams, it ensures consistency, improves close rates, and reduces sales cycle times. -
Can I get a free consultation to review my sales process?
Absolutely! Book a free consultation with us to review your sales process, get actionable suggestions, and explore programs tailored to your SaaS team.
No questions match your search.
Ready to fix your
playbook?
Book a free call to uncover where your sales process breaks and how to fix it.